Get Paid Search Results With Intelligent PPC management
Maximize your ROI with our paid search management solutions
PPC Management Services for Every Platform
Get the most from your paid search campaigns by harnessing the power of multiple platforms
Google Ads
As the search engine with the largest market share, Google can quickly drive targeted traffic at scale.
Leverage our years of PPC experience to ensure your campaign is generating the highest possible ROI while reducing your cost per click.
Microsoft Ads
Go where your competitors may have overlooked to maximize market share. Craft a campaign that targets an entirely new audience while paying less per click.
Laser-focused campaigns ensure you are only paying for visitors that take action.
LSA Ads
Boost your local business with Google Local Services Ads, ensuring top visibility on Google search results.
Connect directly with customers, all with the cost-effective pay-per-lead model and trusted Google Guarantee.
Remarketing
Reach out a second time to close the deal. Target site visitors that did not immediately engage after visiting your site with retargeting.
We fine-tune your remarketing audience to bring them back to your site and take action.
What Clients Say About Our PPC Marketing Services
Our Results Focused PPC Management Process
Successful PPC campaigns are built on clear roadmaps and data-driven goals
RESEARCH & DISCOVERY
BUDGET ALLOCATION
CAMPAIGN AUDIT
CREATIVE & AD OPTIMIZATION
CAMPAIGN STRUCTURE
REPORTING & COLLABORATION
Research & Discovery
Before we begin managing any PPC account, we start with a kickoff meeting to determine your goals, establish key business metrics, and identify your target audience. Once these are well defined, we transform them into measurable marketing goals.
Keyword Research
We then dive deep into keyword analysis to discover informational, commercial, navigational, and transactional keywords that are related to your product or service.
Competitor Analysis
Your competitors are already advertising, which means they have a history of ads and keywords that are working for them. You can quickly begin competing directly on the same queries and find gaps overlooked by your competitors.
Campaign Audit
Before we can optimize your ad campaign, we review any existing campaigns and determine what areas need attention. Beacon Media’s systematized campaign audits allow us to quickly identify specific areas that have room for improvement.
- Reduce wasted ad spend
- Improve quality scores
- Raise Click-Through-Rates (CTR)
Campaign Structure
Your PPC campaign’s structure is just as important as the keywords driving traffic to your site. An optimal account structure begins with segmentation.
We organize your campaign, ad groups, keywords, and ad copy into hyper relevant and tightly segmented themes to help us quickly gauge performance.
Campaign and ad group settings also play a role in laying down a strong foundation. We select the ideal keyword match types, location and language targeting settings, and optimal bid strategy.
Budget Allocation
As performance data is gathered, budgets are allocated accordingly. High performing campaign budgets are increased while less profitable campaigns are decreased to ensure your budget is always optimized.
Manual and automated bid management have their pros and cons. In general, large complex campaigns with a high volume of products do well with native Google Ads or third-party automated bid management solutions, while smaller campaigns with fewer products can take advantage of manual bid adjustments.
Based on your unique business goals, budgets are allocated to achieve those objectives and intelligently grow your business.
Ad Optimization
We take the guesswork out of creative and ad optimization by routinely running A/B tests or multivariate tests. These tests provide valuable data-driven feedback resulting in helping you reduce your CPA while maximizing your ROI.
By continually testing, we generate month over month improvements by optimizing:
- Ad copy
- Ad design
- Ad placements
- Ad scheduling
- Landing pages
- Bid adjustments
Monitoring & Collaboration
Communication and collaboration are the keys to any successful relationship. Once a campaign is launched, we will begin collecting data to provide you with actionable reports.
Our reports and progress calls are straight-forward and jargon free, so you easily understand how your campaign is performing at a glance. As the campaign progresses, ongoing data-driven adjustments are made to ensure the best possible ROI.
From the very first discovery call, we work to understand your company’s business objectives and help define key performance indicators. Healthy communication and clearly defined goals are the roadmap for effective collaboration.
Partner with paid search experts. Get your free consultation.
PPC Management Frequently Asked Questions
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